Assignment 11 – Idea Napkin No. 1

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1) Me

I am Emilia from Germany. My major is Business Administration, and I would like to go to the area of taxation later. Besides being interested in accounting and taxation, I have a special interest in every topic concerning our environment and environmental pollution. My business concept of more vegetarian alternatives in fast-food restaurants fits perfectly in my life because it supports my wish for a more environmentally-friendly economy.

2) What I offer customers

I offer customers vegetarian meals-not directly by selling it to customers but via the B2B way. I would like to sell vegetarian patties, vegetarian sausages, etc. to fast-food restaurants so that they can use it to prepare vegetarian meals.

3) Whom I offer it to

I would like to provide it to fast-food restaurants. At first small ones, and then strive to get bigger fast-food chains to buy my vegetarian alternatives.

4) Why they care

Customers, i.e., fast-food restaurants will care because they can increase their revenues by selling vegetarian alternatives to people who would otherwise not eat at their fast-food restaurant. By doing so, the fast-food restaurants can not only increase their revenues, but also their customer base and the happiness of their customers.

5) My core competencies

I think my core competency is that I can think and work very structured and thus can deal with huge workloads since I am able to organize and manage them. This might help me in exploiting the opportunity because as an entrepreneur you have to deal with vast amounts of problems.

6) Evaluation

I think all the elements fit quite good together, which might be an advantage for starting as an entrepreneur and opening a business.

Comments

  1. UnknownOctober 8, 2018 at 5:27 PM

    Emilia,
    Joanna is right, your info is very clear and to the point. I think that its great. The idea of B2B seems like it would be very profitable. Running a business and being interested in the accounting and taxes portion of the business would really save you a lot of money on training an hiring other people. It sounds like it would be a lot of work, but it also sounds like it's something that you would welcome. I really feel that this opportunity has potential.

    ReplyDelete

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