Opportunity First, I would like to explain the opportunity my venture concept tries to exploit. Nowadays many people have a special diet, from glutenfree to vegetarian and vegan. The trend for those special diets is increasing. Around 4% of all Americans have a vegetarian diet, and nearly 50% of all Millennials say, that they eat vegetarian. A lot of those young people cannot stick to their diet when eating outside. Especially fast-food restaurants have very little to no vegetarian alternatives on their menu. Thus, customers have to eat meals with meat instead of a vegetarian dinner, or they have to go for the side dishes, e.g. side salads or fries. The market for vegetarian fast-food restaurants is limited to regions where many young and open-minded people life, i.e. cities or colleges. In those regions, a vegetarian fast-food restaurant would find enough customers to flourish. Since having special diets is a trend, the “window of opportunity” is not open forever, but I think openi...
Hi,
ReplyDeleteI think you did a great job pointing out that many restaurants don't have a wide range or any selections for vegetarians. They potentially are losing out on money and customers. How would you differ the two type and how would that effect the cost of food? Also, how many vegetarians are there or how big is this market? Good job.