Assignment 20 - Growing your social capital

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1) Anna Müller is the owner of a restaurant in Germany. She fills the slot of being a domain expert because she serves food as I do in my business. I found the person with the help of my parents, who know her very well and thus could easily connect us. Anna did the favor of telling me how it really is to work in a restaurant and to cook all day long. She told me about the advantages and disadvantages and what I can expect from the work. The contact with Anna will help to the extent that I will always have someone who I can go to when I have a question regarding my fast-food business.

2) Luis Gallagher is an employee in the marketing area of a major fast-food chain. I got in contact with him on Heavener Business Week and asked him if he had time for a few questions regarding my business. He fills the slot of the market expert, because he knows everything about the customers of fast-food restaurants, what their preferences and characteristics are. Luis Gallagher did me the favor of answering all my questions and helping me to understand my future customers in more detail. His return expectation is to keep him updated about the future of my fast-food business.

3) Josh Mayer is an ecological farmer here in Gainesville. I got to know him on the farmers market and asked him a few questions about product prices. Since I will need a lot of vegetables, which I would like to source from local farmers, he fills the slot of being a supplier. Josh told me everything about where I can buy vegetables how expensive they are and where big businesses source their inputs. The contact with Josh will increase my ability to exploit the opportunity of a vegetarian fast-food restaurant because he offered me to give me an excellent price in case I buy vegetables at his farm.


Reflection: The contact to all those people will help me for the future. Even if my business will fail, I learned a lot in how to approach people and do interviews with them. It will definitely help me to feel more comfortable to talk to other people who I never met before.



Comments

  1. UnknownNovember 3, 2018 at 3:25 PM

    Hello,
    It is a great thing to have someone that you an relate to and maybe even help you within your journey to have your own restaurant. The fact that you were able to find someone in the market that is able to answer your questions and able to help you explain who your customer base will be. I like that you were able to gain an experience with this exercise.

    ReplyDelete

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